Jeff Gothelf


Jeff er Lean-aktivist i Neo. Han sprer ordet om godt teamarbeid, produktinnovasjon og bevisbaserte beslutninger.

Jeff er foredragsholder og foregangsperson på temaet fremtiden for brukeropplevelser. Gjennom foredrag og workshops bidrar han til å bygge kulturer som styrker samarbeid og innovasjon. Han har tidligere ledet UX team i The Ladders og Web Trend og ledet software designere i AOL. Han er medforfatter av Lean UX.

Hør Jeff Gothelf på Webdagene

22. okt.

Digital innovasjon i DIN bedrift (EN)

Hvordan skape digital innovasjon i egen bedrift? Kanskje du har hørt om The Innovator’s Dilemma og liker tankene fra Lean Startup. Det er bare ett problem, du vet ikke hvor du skal begynne. I dette foredraget gir Jeff deg en praktisk, steg-for-steg guide til hvordan du kan skape kultur for innovasjon i din egen organiasjon.

  • Hva kan design lære oss om å bygge en samarbeidskultur?
  • Hvordan bør team jobbe sammen?
  • Hvordan skal man måle suksess?

Gjennom innsikt fra et ti-talls produkt- og design-team, går Jeff gjennom hvordan team bør settes sammen, prosesser, ledelsestruktur og infrastrukturen som trengs for at innovasjonen skal blomstre.

Lean UX for Enterprise Teams

Most large organizations have adopted some flavor of Agile. Many have invested in design teams. Some have even implemented lean product validation techniques into their product development practices. Very few have successfully combined these three practices together. This workshop teaches how to build a a strong product discovery culture AND how to combine it with an effective delivery strategy.

The workshop will teach you how to structure and incentivize teams to discover, design and deliver the best products for your existing lines of business. We will go over what to do with existing customers, brand expectations, competing corporate priorities and legacy product lines and business. You will leave with specific tecnhiques you can put to work immediately.

What you will learn: In this fun, high-energy and hands-on workshop, Jeff will teach you and your teams:

  • How adopting lean principles increases the amount your team learns
  • How basing your product ideas on assumptions, rather than requirements, gets you to better products and product enhancements faster with less waste
  • Why objective measures of success, outcomes, are the only true definition of "done"
  • How to write hypotheses based on our assumptions
  • How to structure experiments to test those hypotheses and take advantage of our continuous reality
  • How to work cross-functionally to bring engineering, design and product management together in an agile way
  • How a single backlog - made up of learning and delivery objectives - can work with each of your teams
  • How to incorporate this culture of learning in your enterprise organization